What was so inspiring about Steve Jobs was his dedication to quality, to inclusiveness, to integration of human efforts, be they mechanical, digital, or theoretical. He was such a genius at putting these things together, for art, for science, for everyday people, within the everyday world. He created a business model which superseded the normal, negative one that we see all around us every day. He created groups which worked together. He didn’t take no for an answer when he asked for something that worked—not just adequately, not just barely, not just within a budget, but really WORKED.
What do I mean by “worked”? I mean that it pulled from our emotional intelligence, from our knowledge, and also what is yet to be discovered. Without the acknowledging this large universe of potential his computers would have been just products.
“Most people make the mistake of thinking design is what it looks like, People think it’s this veneer, that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
I regret his positive insight and pickiness will no longer inform our future direction.